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  • musicasMartin Nettleton adds: “We invested in the campaign to target those larger installation and distribution companies increasingly dissatisfied with the big fabricators who are starting to compete with them by setting up their own networks of trade counters and distribution outlets. Widely respected for its expertise in high-end aluminium glazing products, Fenster was approached by programme-makers and asked to supply a premium-quality sliding door. To complete the stylish extension, a number of the property’s existing hardwood windows have also been sympathetically replaced. Tasked with identifying a system that could match the visual appeal of the original wooden frames whilst offering improved quality, usability and security, the Dortech team took the innovative step of suggesting a change to aluminium. After reviewing alternative products on the market, Senior’s high quality PURe® aluminium windows were found to significantly outperform cheaper aluminium systems and offer the perfect solution in terms of both performance and aesthetics. Euroglaze trade customers are seeing returns on the company’s ongoing marketing investment, with leads generated now being distributed directly to them. Fabricated and installed by Dortech Architectural Systems Ltd, Senior’s patented PURe® aluminium folding sliding doors feature as part of a stunning extension to Ms Stephen’s home. Offering slim sightlines that maximise views of the property’s pretty garden, the narrow yet robust aluminium frames of the PURe® doors have been powder-coated to provide an attractive brown finish that further complements and connects with the outdoor space. The British Glass entry features its three-year programme to facilitate collaboration between glass manufacturers and government to create a decarbonisation action plan – setting out the sectors’ priorities for energy efficiency and decarbonisation in areas such as research and development, technology implementation, energy infrastructure, recycling, skills and funding. In April of this year all ten of the UK’s large-scale glass manufacturers signed up to the voluntary action plan. Part of the reason for the surge in enquiries is that Euroglaze’s website currently ranks on page 1 of Google searches for REHAU frames. This is attributed to the fact that the company’s web partner has updated the website’s architecture, switched the security protocols and kept pace with Google’s changing algorithms on SEO.