integrated marketing communications plan
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- integrated marketing communications plan “Historically, reducing emissions has simply meant financial penalties for industry – which creates conflict between government and business. But British Glass firmly believed that sectors which took advantage of this opportunity to influence government strategy stood to reduce costs, develop resilience on energy pricing and gain a competitive edge over businesses that didn’t become green economy leaders. When the UK government launched its Decarbonisation and energy efficiency roadmap 2050 project – working with the UK’s eight most energy intensive manufacturing industries, including glass – British Glass saw an opportunity to develop a new type of relationship with policy makers. Offering exceptional thermal efficiency, build quality, and desirable minimalist aesthetics, Üni_Slide can achieve frame sightlines as slim as 20mm, and a slim central interlock, while being able to support sliding panels of up to 3m high and 2.2m wide. The product can be assembled in a limitless run of units, with each panel capable of holding up to 320kg of glass.
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