Macy’s Flower Show Is in Full Bloom
View beautiful flower show sculptures as you shop the iconic store.
If you’ve got spring fever, you may find yourself craving the warm weather and beautiful florals that decorate New York City’s green spaces as the season approaches. While we wait for temperatures to rise and buds to fully bloom, one retailer is starting the season early with an extravagant flower show.
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The Macy’s Flower Show is an iconic event that occurs yearly at the peak of spring. The flagship store at Herald Square is decorated with beautiful and colorful floral arrangements to create a breathtaking and serene experience for the shopper. This year’s theme is starring YSL BEAUTY, and the company invites guests to experience Surrealist Gardens and mesmerizing floral displays between Sunday, April 27th, and Sunday, May 18th.
What’s New This Year
This year, leading up to Mother’s Day and celebrating 50 years of the show, Macy’s Flower Show will expand to three full weeks, offering customers a holistic experience through a limited-edition Flower Show collection, immersive events and exclusive deals through the first-ever Macy’s Bouquet of Deals. The experience will transport guests into a dreamlike world of spring renewal, which is free and open to the public during store hours.
“This spring we will welcome more than one million customers to Macy’s Flower Show to experience wonder and joy that only we can deliver,” says Sharon Otterman, Macy’s chief marketing officer. “We believe in bringing events to life in our stores, and this year’s 50th Macy’s Flower Show is a breathtaking example of that commitment. We create spectacular experiences throughout the year and transform our iconic Herald Square flagship into an immersive destination that inspires and delights.”
The collaboration with YSL is based on their popular new fragrances, Libre L’Eau Nue, the brand’s first alcohol-free
citrus floral scent deploying an oil-in-water fragrance proprietary technology. Guests walk through an enigmatic blue universe with Y, where aromatic fresh sage and beaming blue geranium flowers surround and excite guests. The journey ends in a pop-up boutique, where guests can engage with the lighthearted touch of YSL Beauty’s new Loveshine Plumping Lip Oil Gloss, encompassing the brand’s shine. No flower show would be complete without a touch of luxury at the end, where guests will be gifted lily-filled bouquets, couture personalization exclusive to Macy’s Flower Show, onsite bottle engraving, watercolor art and limited-edition flower charms.
“YSL Beauty US is thrilled to be partnering with Macy’s for their 2025 Flower Show, a true retail statement from an iconic retailer. Flowers, in their daring and raw beauty, are at the heart of our products, but also our brand – and have served as a constant source of inspiration for M. Saint Laurent,” says Juliette Ferret, YSL Beauty US General Manager. “They represent the vulnerability, beauty, and possibility in our world, which we try to always amplify. The YSL Beauty Art of Flowers experience epitomizes the spirit and vision of the brand and we’re honored to bring this to life.”
In addition to the fragrance collaboration, customers can shop limited-edition items from the store. Choices boast soft and feminine floral-inspired handbags, charms, and silk scarves, or bold and colorful fashion choices from maxi dresses to blazers and comfortable pajamas. Other available items to shop include home and gourmet food, and jewelry. There will also be a Lego expo for children who want to get hands-on, and a limited edition honey flower strawberry cup.
The show is free to the public and operates during regular store hours. While reservations or tickets are not required, it is suggested to go during off-peak hours to get the full experience without the overwhelming crowd; click here for hours and information!
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